ANOTHER SKY II Logotype

sketch / image
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  • 2019.06
for Nippon Television Network Corporation

A new logo design to accompany the renewed format of NTV’s talkshow “ANOTHER SKY”.

In the previous format, guests were discussing and re-visiting places they have encountered in the past, while the renewed program focuses on future aspirations and places the guests are hoping to visit in their lives. With this in mind, the logo was designed to evoke the idea of a “self-searching journey”. By dividing the title into three rows so that the layout of the letters N,E and S are positioned like the points of a compass, North, East and South, and by placing a “needle” at the centre, the design representing a compass emerged, symbolizing a “journey”.

Collaborator : kku, mto (graphic) / mit (moving image)