CATALOG Beijing

sketch / image
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  • Beijing
  • 2011.12

CATALOG is a Hong Kong-based sports fashion wear select shop with an emphasis on sneakers. The Beijing store is their first foray into China. The company’s name, CATALOG, reflects its philosophy: treating brands with different outlooks equally, and actively suggesting ways of coordinating items from different brands to its customers. We wanted to recreate the specificity and attraction of a catalogue in our store design. A store’s ‘face’ is its windows. We ‘copy-pasted’ the store window over and over again, creating a spatial experience similar to flicking through the pages of a catalogue. The entire store becomes a series of show windows, and every item is in the spotlight.

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Photographer : Daici Ano