GREEN SEED
2006.12
Outdoor advertising for Green Seed, a real estate firm.
Most of the properties Green Seed handles are located in Tokyo's Minato Ward, home to Aoyama, the art and fashion district. We wanted to express the way that the Aoyama's landscape of ads and billboards changes with the shifting seasons and at different times of day.
When hung in windows or on glass doors, our advertising creates a new landscape like a "sign within a sign". We also used easily detachable labels for the signage, so that the building owner can easily change the content depending on what he or she wants to advertise.
