nendo

for Camper

The exhibition design for Spanish footwear maker Camper's display at Bread & Butter Barcelona, the international street and urban wear tradeshow.
The collection's theme, 'Imagination Walks', refers to the way that each pair of shoes has its own story, and provokes the creativity of its wearer. We decided to express the theme with an exhibit that seemed to be built entirely out of books, that classic symbol of narrative and creativity. Demarcated by bookshelves, and full "stacks of books" for stands and stools, the exhibition space became a virtual library of footwear stories.