nendo

for Established & Sons

The space design for British design company Established & Sons' exhibition for the 2011 London Design Festival, presented in the company's showroom in east London. The collection's theme was 'My London', so we pasted 25,000 maps of London neighbourhoods printed onto tracing paper onto the walls, creating an installation that recollects that particular atmospheric phenomenon, the London Fog. The installation, an accumulation of intimate individual feelings towards the city, becomes a physical, spatial expression of the dynamic, always ambiguous face of the city.