sketch / image
  • 2016.01
for Sekinoichi

Packaging designs for Japanese craft beer produced in a sake brewery, completed as part of a project to support the Sekinoichi brewery located in Ichinoseki, Iwate – a city devastated by the Great East Japan Earthquake. The beer is available in three varieties: the golden (= kin) pilsner, the red (= aka) ale, and the black (= kuro) stout. Taking inspiration from the unique combination of beer and sake brewery, which is called a ‘kura’ in Japanese, the products were named Kin Kura, Aka Kura, and Kuro Kura. The Chinese characters for gold, red, and black were each incorporated into the character for kura along with the character’s English transliteration ‘KURA’ to create logos reminiscent of a family crest.

kinkura_sketchkinkura01_akihiro_yoshida kinkura02_akihiro_yoshida kinkura03_akihiro_yoshida kinkura04_akihiro_yoshida kinkura05_akihiro_yoshida kinkura06_akihiro_yoshida kinkura07_akihiro_yoshida kinkura08_akihiro_yoshida kinkura09_akihiro_yoshida kinkura10_akihiro_yoshida

Collaborator : hnm
Photographer : Akihiro Yoshida