Seesway

sketch / image
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  • Tokyo
    Shop
  • 2005.10
JCD Design Award / Award Winner

Interior design for street fashion brand Seesway. Street fashion owes no small debt to hip-hop, the art of sampling and looping a CD or a record, laying down a beat track and rapping on top of it all. Like hip-hop, street fashion samples different styles regardless of genre, and creates new value and individuality from them through looping. For this space, we suggested ways to find new functionality and value in a basic stool by sampling it. Lined up flat, stools become store fixtures; piled upright, they turn into a sales counter and shelving.

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Photographer : Daici Ano