candy-wrapper collection

Traditional Chinese “Filigree” craft is said to have existed for Millennia.The intricate art form consisting out of gold and silver stretches the metal to delicate 0.2mm-0.6mm strands that are then meticulously woven together into detailed lace like objects.

Using the Filigree process the studio was asked to design a jewellery collection that would appeal to a younger clientele. The first step was to deconstruct and re-concieve each component. The stone was no longer set into the filigree but placed inside, captured but still free to move. This stone was imagined as a small candy and the filigree the wrapping paper. The illustrative design concept expresses a tension between contrasting ideas such as traditional craft vs. mass-production, luxury vs. casual, and instant consumption vs. family heirlooms that are passed through generations.

The collection offers three types of “wrapped candies”: a necklace, a bracelet and a set of earrings, and four types of “lollipops” with the addition of a ring. The packaging and gift bags were designed with a graphic pattern made of motifs commonly used on cheap candy wrappings, however their embossed metallic finish further enhance the duality of luxury design and everyday objects.

Sherry Huang (product)
Naoko Nishizumi (graphic)
Akihiro Yoshida