Our design for the Japan-wide curry chain restaurant Coco Ichibanya’s annual ‘Grandmother Curry’ campaign, in which 100,000 lucky customers win curry spoons through a lottery.
Spoons are a tool for eating, and our world is full of spoons designed for that function. In contrast, we wanted to make a spoon that would be fun to look at when it wasn’t in use. As part of this, we know that spoons are used on their own, but wanted to create a spoon design that would have a new charm when the spoons were brought together.
When our spoon is lying on its own on a kitchen shelf, it looks like a single tree. But when you assemble a number of spoons, our design creates a ‘landscape’ in the home.

for Ichibanya
Masayuki Hayashi