spiral card-stand

A card stand designed in support of American Express’s initiative to help small businesses and shopping districts.

The card stand has room not only for a shop’s own business card but for those of its neighboring shops, up to six different cards, allowing shop owners to support one another and empower the local community together.

Rather than standing the cards upright, laying them down slightly and arranging them in a spiral allows any card to be picked up as easily as the next, and eliminates the need for front-to-back or top-down hierarchies. So arrayed, the card stand resembles a flower in full bloom or even a knot securely tying together the multiple storefronts being represented.

American Express
Yukiko Tomotsune
Tsunehiko Okazaki