mug americano / mug latte / mug caramel macchiato

sketch / image
  • 2014.03
for Starbucks

We took Starbucks’ classic white coffee mug and added a graphic to the base that looks like the surface of a coffee drink, so that when the mug is drying or being stored upside down, it looks as though it’s actually full. The mug comes in three varieties – Americano, latte and caramel macchiato – and will be released in Starbucks throughout Japan. A design that represents Starbucks’ worldview : of feeling fulfilled, and seeing the world as half-full, never half-empty.

starbucks_mugs_sketch mug01_akihiro_yoshida

mug05_akihiro_yoshida mug06_akihiro_yoshida mug07akihiro_yoshida

Photographer : Akihiro Yoshida